The following is an extremely interesting video of Dan Gilbert, Harvard psychologist and author of Stumbling on Happiness. He gives great insight into the economics of a good deal and the psychology of what makes a good deal a "good deal." His auto purchase example is a great one. If you are looking for ways to become a more savvy shopper, this is as cutting edge as it gets. If it feels like he's talking about you, it's okay, you're not alone. In fact, he's definitely talking about me!
Enjoy,
Joe
Dan Gilbert Video: The Frontiers of Happiness
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